Get your online reviews in your Google Knowledge Panel

Google is offering a great new SEO opportunity for your online reviews.

The Google Knowledge Panel will not only feature your Google reviews, but as of September 2016, it now displays your review ratings from up to three other review sites in a section of the Knowledge panel called “Reviews from the web”.

Continue reading Get your online reviews in your Google Knowledge Panel

What is the Feedback Kiosk?

Do you want to learn how to improve your business and reputation at the same time? This Q&A series will show you how:

Continue reading What is the Feedback Kiosk?

10 Steps to using third-party reviews and testimonials in your marketing materials

Reviews and testimonials are powerful marketing tools.  They help communicate what kind of experience others have had with your service and can serve as a form of “word of mouth”.  It’s natural and makes sense to quote reviews and testimonials on your own website, in your print marketing materials, in social media, and in your online ads.

There’s a right way and wrong way to quote reviews and testimonials.  We’ll show you how to get the most out of your reviews. Continue reading 10 Steps to using third-party reviews and testimonials in your marketing materials

Are Yelp business reviews biased?

Yelp may not be illegal, but the combination of the Yelp review filter, Yelp’s policy against asking for reviews, and the fact that most satisfied consumers don’t voluntarily write reviews, stacks the deck against small businesses and professionals…

Review site, Yelp, carefully positions itself as the purveyor and arbiter of “recommended reviews”.  Do Yelp business practices and the review recommendation algorithm (aka the “review filter”) introduce inaccuracy and bias to the overall ratings for a business?

Spoiler alert: Yes, it does.

Many of the arguments about Yelp bias are legal ones (i.e. business owners seek access to anonymous reviewer identities, and accusations of review manipulation by Yelp sales). However, we believe that there is a fundamental mathematical bias to Yelp reviews that is often overlooked.

Continue reading Are Yelp business reviews biased?

Crowd Sourcing versus Friend Sourcing

“Crowd sourcing” is when you rely on the “wisdom of crowds”.  The idea is that if many people think that a business or service is good, then it probably is.  You might also call this “stranger sourcing”.

“Friend sourcing” is when you get recommendations from people you know and trust, rather than from strangers.  This can be a very efficient way to get good recommendations. More on the reasons why later.

Crowd sourcing and friend sourcing each have their strengths and weaknesses, and are best applied to different kinds of businesses, but are most powerful when used together.

Continue reading Crowd Sourcing versus Friend Sourcing

How to Become the Go-To Person for Your Clients

Real Word of Mouth is a service to help real estate agents build and maintain their relationship as the “Go-to Person” with their clients so that they remain top of mind.

I recently chatted with Jennet Nazzal, one of TRI Coldwell Banker’s top producers in San Francisco.

Jude: What’s your secret? How do you stay a top producer?

Continue reading How to Become the Go-To Person for Your Clients

Happy Clients Mean Happy Real Estate Agents

Location, Location, Location might be the mantra of real estate agents, but what really makes your business grow?  Happy clients, happy clients, happy clients.

Every real estate agent I know is looking to keep their clients engaged and coming back for more.  So, how do you keep them hooked on you?

Continue reading Happy Clients Mean Happy Real Estate Agents