10 Steps to using third-party reviews and testimonials in your marketing materials

Reviews and testimonials are powerful marketing tools.  They help communicate what kind of experience others have had with your service and can serve as a form of “word of mouth”.  It’s natural and makes sense to quote reviews and testimonials on your own website, in your print marketing materials, in social media, and in your online ads.

There’s a right way and wrong way to quote reviews and testimonials.  We’ll show you how to get the most out of your reviews. Continue reading 10 Steps to using third-party reviews and testimonials in your marketing materials

Are Yelp business reviews biased?

Yelp may not be illegal, but the combination of the Yelp review filter, Yelp’s policy against asking for reviews, and the fact that most satisfied consumers don’t voluntarily write reviews, stacks the deck against small businesses and professionals…

Review site, Yelp, carefully positions itself as the purveyor and arbiter of “recommended reviews”.  Do Yelp business practices and the review recommendation algorithm (aka the “review filter”) introduce inaccuracy and bias to the overall ratings for a business?

Spoiler alert: Yes, it does.

Many of the arguments about Yelp bias are legal ones (i.e. business owners seek access to anonymous reviewer identities, and accusations of review manipulation by Yelp sales). However, we believe that there is a fundamental mathematical bias to Yelp reviews that is often overlooked.

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How to Become the Go-To Person for Your Clients

Real Word of Mouth is a service to help real estate agents build and maintain their relationship as the “Go-to Person” with their clients so that they remain top of mind.

I recently chatted with Jennet Nazzal, one of TRI Coldwell Banker’s top producers in San Francisco.

Jude: What’s your secret? How do you stay a top producer?

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Happy Clients Mean Happy Real Estate Agents

Location, Location, Location might be the mantra of real estate agents, but what really makes your business grow?  Happy clients, happy clients, happy clients.

Every real estate agent I know is looking to keep their clients engaged and coming back for more.  So, how do you keep them hooked on you?

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Quality SEO in 5 minutes

Quality SEO (Search Engine Optimization) should be part of every business strategy.  Instead of spending thousands of dollars on SEO consultants, you can spend 5 minutes using Real Word of Mouth for high search engine rankings and quality traffic.

Quality SEO matters

As a business owner, you know how important quality SEO is to your success. SEO is what puts you at the top of search results from Google, Bing and Yahoo, instead of buried several pages down.  High quality SEO is how customers find you.

But high quality SEO is also a significant pain point for business owners.  You know you need it, but it’s expensive and normally requires time and hiring high-cost consultants.

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Supercharge your business networking

Referrals are at the heart of growing your business.  A powerful way to grow your business is through referrals from a person-to-person business networking group like BNI, LeTip, or Leads.  You know that the personal touch of a hand-shake, a face-to-face conversation, or a verbal testimonial from a client can never be replaced by software.

But software can supercharge your business networking.

The easier it is for you, your clients and colleagues to share referrals, the more your business and your professional relationships will grow.

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Manage your vendors as a team

Manage your vendors with a Real Word of Mouth Group.  Share your personal recommendations, ratings and reviews privately with your team and colleagues.

Vendor lists are dynamic

Most organizations, at best, keep a relatively static document, spreadsheet or database to manage recommended vendors.  However, the really valuable and immediate information is dynamic and shared in an unstructured way, often with email or around the water cooler.  For example:

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