Do you want to learn how to improve your business and reputation at the same time? This Q&A series will show you how:
Continue reading What is the Feedback Kiosk?
Reviews and testimonials are powerful marketing tools. They help communicate what kind of experience others have had with your service and can serve as a form of “word of mouth”. It’s natural and makes sense to quote reviews and testimonials on your own website, in your print marketing materials, in social media, and in your online ads.
There’s a right way and wrong way to quote reviews and testimonials. We’ll show you how to get the most out of your reviews. Continue reading 10 Steps to using third-party reviews and testimonials in your marketing materials
Yelp may not be illegal, but the combination of the Yelp review filter, Yelp’s policy against asking for reviews, and the fact that most satisfied consumers don’t voluntarily write reviews, stacks the deck against small businesses and professionals…
Review site, Yelp, carefully positions itself as the purveyor and arbiter of “recommended reviews”. Do Yelp business practices and the review recommendation algorithm (aka the “review filter”) introduce inaccuracy and bias to the overall ratings for a business?
Spoiler alert: Yes, it does.
Many of the arguments about Yelp bias are legal ones (i.e. business owners seek access to anonymous reviewer identities, and accusations of review manipulation by Yelp sales). However, we believe that there is a fundamental mathematical bias to Yelp reviews that is often overlooked.
Continue reading Are Yelp business reviews biased?
“Crowd sourcing” is when you rely on the “wisdom of crowds”. The idea is that if many people think that a business or service is good, then it probably is. You might also call this “stranger sourcing”.
“Friend sourcing” is when you get recommendations from people you know and trust, rather than from strangers. This can be a very efficient way to get good recommendations. More on the reasons why later.
Crowd sourcing and friend sourcing each have their strengths and weaknesses, and are best applied to different kinds of businesses, but are most powerful when used together.
Continue reading Crowd Sourcing versus Friend Sourcing
Why you need a Google+ Profile
- More click throughs to your websites and webpages because your picture will make your links stand out in Google search.
- Higher ranking of your website and webpages in Google.com search results because Google gives preference to search results that belong to people.
Continue reading Google Plus drives SEO
Real Word of Mouth is a service to help real estate agents build and maintain their relationship as the “Go-to Person” with their clients so that they remain top of mind.
I recently chatted with Jennet Nazzal, one of TRI Coldwell Banker’s top producers in San Francisco.
Jude: What’s your secret? How do you stay a top producer?
Continue reading How to Become the Go-To Person for Your Clients
Location, Location, Location might be the mantra of real estate agents, but what really makes your business grow? Happy clients, happy clients, happy clients.
Every real estate agent I know is looking to keep their clients engaged and coming back for more. So, how do you keep them hooked on you?
Continue reading Happy Clients Mean Happy Real Estate Agents
Quality SEO (Search Engine Optimization) should be part of every business strategy. Instead of spending thousands of dollars on SEO consultants, you can spend 5 minutes using Real Word of Mouth for high search engine rankings and quality traffic.
Quality SEO matters
As a business owner, you know how important quality SEO is to your success. SEO is what puts you at the top of search results from Google, Bing and Yahoo, instead of buried several pages down. High quality SEO is how customers find you.
But high quality SEO is also a significant pain point for business owners. You know you need it, but it’s expensive and normally requires time and hiring high-cost consultants.
Continue reading Quality SEO in 5 minutes
Crowd sourcing of reviews is becoming problematic as more people flock to the web for real information. Although not a new problem, the amount of deliberate misinformation continues to grow, creating problems for consumers and businesses alike.
Continue reading Crowdsourcing reviews – the good, the bad, and the ugly
Referrals are at the heart of growing your business. A powerful way to grow your business is through referrals from a person-to-person business networking group like BNI, LeTip, or Leads. You know that the personal touch of a hand-shake, a face-to-face conversation, or a verbal testimonial from a client can never be replaced by software.
But software can supercharge your business networking.
The easier it is for you, your clients and colleagues to share referrals, the more your business and your professional relationships will grow.
Continue reading Supercharge your business networking