10 Steps to using third-party reviews and testimonials in your marketing materials

Reviews and testimonials are powerful marketing tools.  They help communicate what kind of experience others have had with your service and can serve as a form of “word of mouth”.  It’s natural and makes sense to quote reviews and testimonials on your own website, in your print marketing materials, in social media, and in your online ads.

There’s a right way and wrong way to quote reviews and testimonials.  We’ll show you how to get the most out of your reviews. Continue reading 10 Steps to using third-party reviews and testimonials in your marketing materials

Manage your vendors as a team

Manage your vendors with a Real Word of Mouth Group.  Share your personal recommendations, ratings and reviews privately with your team and colleagues.

Vendor lists are dynamic

Most organizations, at best, keep a relatively static document, spreadsheet or database to manage recommended vendors.  However, the really valuable and immediate information is dynamic and shared in an unstructured way, often with email or around the water cooler.  For example:

Continue reading Manage your vendors as a team