REALWORDOFMOUTH.COM
PRIVACY POLICY

Last Updated: February 22, 2010

Word of Mouth, Inc. ("Word of Mouth") owns and runs various websites, including but not limited to realwordofmouth.com (the "Websites"), through which it offers various services and software (the Websites, services and software are referred to as the "Services"). Word of Mouth may offer Services through partner websites and through websites that have embedded our Services.

A link to this privacy policy is included on the homepage of each of the Websites. Word of Mouth respects the privacy of its users. This document explains how Word of Mouth will use the information that you provide to us via the Websites. Word of Mouth may amend this Privacy Policy from time to time. If Word of Mouth does so, the revised Privacy Policy will be posted on the Websites.

1. Information Collected. You are not required to provide personally identifiable information to visit the Websites. However, in order to take advantage of certain features you may need to provide some personally identifiable information.

2. Storage, Disclosure and Use of Your Communications. You can use Word of Mouth to post reviews on the Word of Mouth Services. Never disclose personal information about yourself in a public review. Don't share personal information unless it's with someone you know well in the real world.

Your posting to Word of Mouth using the "public" privacy setting are public and appear in search results and are saved on our servers as message histories, which are also accessible to the public, who may include law officers and other authorities. Do not disclose personally identifiable information in a public review, as those postings are available to the public and may be saved on our server(s) as publicly available information.

Word of Mouth may customize the advertising shown to users based on software analysis of Word of Mouth reviews and message histories.

3. Cookies. Word of Mouth may use cookies when you use the Services. Cookies are small text files that are placed on your computer's hard drive by our servers to identify your computer to our servers. Except as provided in Section 5, below, no personally identifiable information stored in the Word of Mouth cookies will be shared with outside companies for any purpose without your permission. You can also disable cookies or otherwise manage them through tools provided with your browser software and with third-party software packages, or not use the features that require cookies. We and our advertisers may use third-party companies to serve ads when you use the Services. These third-party ad-serving companies may also place cookies on your computer. Sometimes these cookies may be used to provide customized advertising to you on the Websites or on other sites. These advertising companies may also use Web beacons to help manage and optimize our online advertising. Some third-party ad serving companies have agreed to allow users to opt-out of receiving customized advertising. To opt-out of receiving customized advertising from ad networks who are members of the Network Advertising Initiative, please visit its website.

4. IP Addresses. Word of Mouth compiles logs of IP addresses of users of the Services for administrative and analytical purposes. Word of Mouth does not routinely collect any personally identifiable information through its compilation of IP addresses or the location of computers on the Internet. However, in cases of suspected abuse or service problems, Word of Mouth may use an IP address in conjunction with other personally identifiable information to enforce our Terms of Use and/or to protect or troubleshoot the Services, its users or others who may be affected. Except as provided in Section 5 below, Word of Mouth will not share personally identifiable information associated with IP addresses with third parties.

Word of Mouth may share data about aggregate IP addresses, but such data does not include personally identifiable information.

5. Usage and Sharing of Information.

Usage of Information. Word of Mouth may use the information it collects, including your personal information, aggregated data, and Anonymized Data, for the following purposes:


Sharing of Information. Word of Mouth may share personally identifiable information with third parties in the following cases:

a. To enable the normal course of functionality of the Services (for example, your user name(s) and password(s) and IP address will be shared with the Third Party IM Services where you have an account in order to permit you to log onto and utilize that service through Word of Mouth);
b. With partner websites who offer Word of Mouth Services, such as sharing of ratings and reviews, when you use those Services on our partner websites;
c. With trusted third party service providers who help us in the operation of the Word of Mouth service and who have agreed to maintain the confidentiality of the data;
d. As part of Word of Mouth's social features, as described above;
e. In cases of abusive behavior or suspected violations of the terms of use of the Services, of any Third Party IM Service, or of any third party website where Services are offered (such as sharing of ratings and reviews), we may share personal information, including IP address, with that Third Party IM Service, partner website or other person assisting any of us in order to investigate the violation and to take appropriate action;
f. Where we have a good faith belief that it is required in order to respond to subpoenas, court orders, or other legal process, to prevent fraud or imminent harm, or to establish or exercise our legal rights or defend against legal claims.

In the event that Word of Mouth is acquired by or merged with another company or transfers substantially all of its assets to another company, Word of Mouth will transfer all of its user information and data, including information about you, to that other company.

6. Notification of Changes and Other Events. Any changes to this policy will be posted on the Websites in this location. Word of Mouth reserves the right to send you communications relating to your account, the Services, and the Terms and Conditions. You consent to receiving all notifications from Word of Mouth through display on the Websites or through email, including any notifications that Word of Mouth is required by law to send to you.

7. Other Sites. The Services contain links to, and media and other content from, other sites. Such third-party media and content may also contain external links. Because of the dynamic media capabilities of the Services, it may not be clear to you which links are embedded in the Services and which are embedded in third-party media and/or content. In addition, Word of Mouth Services may be available on third party websites, whether through embedding or partnership arrangements. Word of Mouth cannot and does not guarantee the privacy policies and practices of any third party, including the Developers who provide the Platform Applications or any third party website through which Word of Mouth Services are available. Word of Mouth does not control, operate or endorse any information, products or services of any third-party websites or services that may be reached through links from the Services, of any Platform Application or of any third party website on which Word of Mouth Services are available. The use of any personal information provided to such a third party will be governed by that party's privacy policy.

8. Non-U.S. Users. Word of Mouth is hosted and operated entirely in the United States and is subject to United States law. Any personal information that you provide to Word of Mouth is being provided to Word of Mouth solely in the United States and will be hosted on United States servers. You consent to the transfer of your personal information to the United States. If you are accessing Word of Mouth from outside the United States, please be advised that United States law may not offer the same privacy protections as the law of your jurisdiction.

9. Acceptance. This privacy policy is incorporated into and subject to the terms and conditions of Word of Mouth's Terms of Use, available on the Websites. Use of the Services is subject to your compliance with the Terms of Use, which constitutes a legal agreement between you and Word of Mouth. Each time you use the Services you signify that you have read, understood and agree to be bound by the Terms of Use, which incorporates the privacy policy, and the applicable posted guidelines. USE OF THE SERVICES SIGNIFIES THE ACCEPTANCE OF THE TERMS OF USE AND THE PRIVACY POLICY. If you do not agree with the terms of either of these documents, please do not provide Word of Mouth with any information and do not use the Services. Your continued use of the Services in light of changes to this Privacy Policy, the Terms of Use, or to the relevant principles thereof will signify your acceptance of the changes.

10. Editing and Deleting Your Account Information and Preferences. You can edit certain personal information that you have provided or request that your account be deleted by logging into your Word of Mouth account. Deleting your Word of Mouth account does not currently remove your personal information from the Word of Mouth servers. However, if you delete your account, we will use your personal information only as described in Sections 5(f) and (g).

11. Children. Word of Mouth does not knowingly permit children under 13 to create a Word of Mouth account. In addition, Word of Mouth does not store any personal information of users who access their Third Party IM Service accounts and indicate to us that they are under 13. In the event that we learn that we have collected personal information from a child under age 13, we will delete that information. If you are a parent of a child under 13 and you believe that your child has created a Word of Mouth account in violation of our policy, please contact us at comments@wordofmouth-inc.com.

12. Comments and Questions. If you have any comments or questions you may address them to our customer service department at comments@wordofmouth-inc.com, via mail addressed to Customer Service, Word of Mouth, Inc., at 1325 Howard Avenue #906, Burlingame, CA 94010.