Crowd Sourcing versus Friend Sourcing

“Crowd sourcing” is when you rely on the “wisdom of crowds”.  The idea is that if many people think that a business or service is good, then it probably is.  You might also call this “stranger sourcing”.

“Friend sourcing” is when you get recommendations from people you know and trust, rather than from strangers.  This can be a very efficient way to get good recommendations. More on the reasons why later.

Crowd sourcing and friend sourcing each have their strengths and weaknesses, and are best applied to different kinds of businesses, but are most powerful when used together.

Continue reading Crowd Sourcing versus Friend Sourcing

12 Best Questions to Ask When Hiring a Real Estate Agent

Buying or selling a home can be a stressful, exciting, and very time-consuming process. It is often one of the biggest financial decisions you will ever make. Hiring the right real estate agent to represent you is incredibly important.

This article addresses the questions to ask when you are considering which real estate agent to work with. We also include the rationale for these questions.  Continue reading 12 Best Questions to Ask When Hiring a Real Estate Agent

Strengthen your community

Use a private Real Word of Mouth Group to strengthen your community by sharing recommendations and personal experiences privately among your neighbors, parents, volunteers, or other people with whom you share a common interest or goal.

You probably already do this today in an unstructured way, whether at get-togethers, over a cup of coffee with friends, or perhaps via an email group.  Some examples of communities and the sorts of recommendations that they share: Continue reading Strengthen your community